Your site is not well structured or linked (internal links).The fact that XML maps list pages and provide additional information on those pages helps search engines crawl your site more intelligently.īasically, this means that a good Sitemap serves as a route map of your website that takes search engines to all your important pages. It's the level of importance for the site in general, etc.How it relates to other URLs on the site.In the simplest of terms, an XML Sitemap is a document that helps Google and other major search engines better understand your website as they track it.īasically, it lists the URLs (pages) of a site in a structured way, which allows you (the webmaster) to include additional information about each URL. It is a standard machine-readable file format, consumable by search engines and other data collection programs such as feed readers.

In technical terms, XML means Extensible Markup Language (XML). However, for your site to be crawled * correctly * each time and more frequently, there has to be a structure in place.

Ultimately, this leads to more pages being displayed for queries and, by extension, more organic traffic on your site. The more times these search engine spiders crawl your site, the greater the content they will index. The tracking process is primarily algorithmic, which means that computer programs determine how often search robots should crawl each site. Sometimes, search bots can crawl a site several times in a day, especially if you publish new articles throughout the day, as is the case with news sites. They do this to provide the most up-to-date content in the search results. As a webmaster, you want your website to be located at the top of the search engine results pages (SERPs), right?īut for your site to get indexed and eventually ranked, search engines like Google should often ' crawl' your site.

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